▪️ 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
- Develop and manage a content plan aligned with marketing and business objectives.
- Research trends, competitors, and audience insights to guide direction and messaging.
- Write and edit content across various formats: blogs, website pages, social media posts, newsletters, presentations, proposals, and video scripts.
- Simplify strategic and consulting topics into clear, engaging, and audience-relevant messages.
- Support campaign development with creative copy and repurpose top-performing content across visuals and short videos.
- Manage and update website content while applying SEO best practices.
- Track performance and engagement using analytics tools and provide data-driven recommendations.
- Collaborate with consulting, partnerships, and events teams to source stories and ensure brand consistency across all communications.
▪️ 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 𝟒–𝟔 years of experience in content marketing, brand storytelling, or communication roles.
- Excellent writing and editing skills with the ability to adapt tone across formats.
- Experience in digital marketing, SEO, and social media management.
- Familiarity with design and publishing tools (Canva, CapCut, Adobe Suite, WordPress).
- Understanding of analytics tools such as Google Analytics, Meta Business Suite, and LinkedIn Insights.
▪️ 𝐊𝐞𝐲 𝐒𝐤𝐢𝐥𝐥𝐬:
- Exceptional written and verbal communication.
- Strategic thinking and content planning ability.
- Strong sense of brand and audience understanding.
- Creative storytelling and attention to detail.
- Ability to manage multiple projects with tight deadlines.
- Collaborative mindset with initiative and ownership.