Contract Duration: Until the first week of February 2027

Position Overview

For our client a government organization based in Dubai, WeSource is seeking an experienced Assistant Marketing Manager – Seasonal Festivals to lead the planning, execution, and performance management of major seasonal festival and entertainment campaigns.

The successful candidate will take ownership of multiple campaign workstreams, ensuring seamless coordination across marketing channels, agencies, partners, and internal stakeholders.

Key Responsibilities

Lead the end-to-end planning and execution of integrated marketing campaigns.

Translate overall marketing strategy into clear, audience-focused campaign plans.

Develop campaign briefs, timelines, critical paths, trackers, and action plans.

Coordinate with Creative, Social Media, Paid Media, PR & Communications, Influencer/KOL Marketing, Digital, OOH, Radio, Events, Photography, and Production teams.

Manage agencies, partners, sponsors, and internal stakeholders to ensure timely delivery.

Plan and execute campaign launches, tactical pushes, key campaign moments, promotional activities, and cross-promotion opportunities.

Ensure all marketing assets and communications align with brand guidelines, messaging, and campaign objectives.

Work closely with operational teams to manage changing event details and last-minute requirements.

Monitor campaign performance and recommend tactical optimisations where required.

Track KPIs including awareness, engagement, footfall, ticket sales, and campaign reach.

Identify risks, dependencies, and delays and proactively drive solutions.

Prepare regular campaign updates, management reports, and post-campaign analysis.

Requirements

Minimum 5 years of experience in integrated/360° marketing campaign management.

Experience in festivals, events, tourism, entertainment, destination marketing, retail, or consumer-facing campaigns is highly preferred.

Fluent in English and Arabic – Mandatory.

Strong understanding of paid, owned, and earned media channels.

Proven experience managing campaigns from strategy and briefing through execution, optimisation, and reporting.

Strong project management and stakeholder management skills.

Experience coordinating agencies and multiple internal teams.