A leading company in Dubai is looking for an experienced Performance Marketing Lead to join its Marketing team.

This is a hands-on leadership role for someone who can own paid media strategy, campaign execution, optimization, tracking, and performance reporting across multiple brands.

🎯 Key Responsibilities

Plan, launch, manage, and optimize paid campaigns across Meta, Google Ads, TikTok, Snapchat, and other relevant platforms.

Own campaign structure, naming conventions, budgets, pacing, and platform best practices.

Drive growth, efficiency, and scalability across multiple brands and objectives.

Build and maintain a clear UTM and tracking framework.

Ensure accurate implementation of GA4, Google Tag Manager, pixels, and conversion tracking.

Analyze performance data and turn insights into actionable recommendations.

Prepare weekly performance updates and monthly in-depth reports.

Work closely with Brand, Creative, Content, CRM, and technical teams.

Develop creative testing ideas, new growth opportunities, and innovative performance concepts.

Manage and mentor a Junior Performance Marketing Executive.

👤 What Were Looking For 5+ years of hands-on paid media experience with proven performance results.

Experience managing multiple brands/accounts simultaneously.

Strong expertise in Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads. Strong understanding of funnels, attribution, tracking, and creative testing frameworks. Proficiency in GA4, GTM, Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, and CRM platforms.

Strong analytical, organizational, communication, and stakeholder-management skills.

A proactive, curious, and highly structured approach to performance marketing. Bachelor’s degree in Marketing, Business, or a related field.