Ultimate HR Solutions is looking for a Product Marketing Manager to own the product marketing strategy and go-to-market (GTM) for a leading shopping ecosystem spanning Retail, Grocery, Entertainment, and Lifestyle/Home.

In this role, you’ll be the voice of the shopper—turning customer insights into compelling value propositions, insight-driven campaigns, and measurable commercial impact. You’ll collaborate closely with Product, CRM, Creative, BI, Media, and Commercial teams to build the most rewarding way for customers to shop.

What You’ll Do

Lead shopper insights and segmentation across categories and markets

Translate product features into clear customer value and positioning

Own GTM for product launches, seasonal moments, and retail events

Define audiences, messaging, channels, lifecycle journeys, and KPIs

Orchestrate execution across in-app, onsite, CRM, and paid media

Own and prioritize the shopping roadmap with a focus on high-impact initiatives

Measure performance, drive test-and-learn, and optimize for ROI

Influence senior stakeholders through strong storytelling and strategic thinking

What We’re Looking For

Experience in Product Marketing / GTM within Retail, Grocery, FMCG, Fashion, or Loyalty ecosystems

Strong insight-to-action mindset with analytical strength

Proven leadership of multi-channel, multi-market campaigns

Ability to lead cross-functional teams without formal authority

Excellent communication, storytelling, and stakeholder management skills