Communications Manager

Job Purpose:

The Communications Manager is a leadership role responsible for overseeing the communications team, managing key client accounts, and driving the success of large-scale marketing campaigns. This role requires a strong leader who can develop and implement strategic plans, mentor team members, and ensure agency-wide communication efforts align with business goals.

Key Responsibilities:

Strategic Leadership & Account Management:

1. Lead the communications team in developing and executing strategic marketing and communication plans.
2. Serve as the lead point of contact for high-profile clients, ensuring alignment with their business objectives.
3. Develop long-term strategies for client success, identifying opportunities for growth and optimization.
4. Oversee client relationships, ensuring exceptional service and maintaining long-term partnerships.

Team Leadership & Development:

1. Manage, mentor, and develop a team of communications executives and account managers.
2. Provide training and guidance to enhance team performance and skill development.
3. Foster a collaborative and high-performance work culture.

Campaign Development & Execution:

1. Oversee the planning, execution, and evaluation of large-scale campaigns across multiple platforms.
2. Work closely with internal teams (creative, digital, media, production) to ensure seamless campaign delivery.
3. Ensure projects are delivered on time, within scope, and meet quality standards.
4. Manage crisis communication and reputation management for clients when needed.

Market & Industry Expertise:

1. Stay ahead of industry trends, best practices, and competitor activities.
2. Provide insights and recommendations to enhance campaign effectiveness.
3. Identify new opportunities for innovation in marketing and communications.

Performance Tracking & Reporting:

1. Oversee campaign performance analysis, providing insights and recommendations for continuous improvement.
2. Ensure accurate reporting to clients, highlighting key metrics and success factors.
3. Develop internal performance reports to assess agency-wide campaign effectiveness.

Qualifications & Skills:

1. Bachelor’s degree in Communications, Marketing, Business, or a related field.
2. 6+ years of experience in account management, marketing, or communications within an agency environment.
3. Proven leadership experience in managing teams and high-profile client accounts.
4. Strong understanding of digital marketing, media planning, and brand strategy.
5. Excellent strategic thinking, problem-solving, and decision-making skills.
6. Ability to manage multiple projects, deadlines, and stakeholders effectively.
7. Strong analytical skills with experience in campaign performance tracking and reporting.
8. Exceptional communication, negotiation, and presentation skills.

Competencies:

1. Leadership & Team Management: Ability to mentor, develop, and lead a high-performing team.
2. Strategic Planning: Expertise in long-term planning and execution of marketing campaigns.
3. Client Relationship Management: Proven ability to maintain and grow key client accounts.
4. Project Management: Strong skills in overseeing multiple large-scale campaigns simultaneously.
5. Data-Driven Decision Making: Ability to analyze campaign performance and optimize strategies.