Experience: 5+ Years

Budget: As per the market standard

Notice period: Immediate- 1 Month.

Location: Abu Dubai.

Job Description:

Job Title: CRM Manager – Everyday Banking

Department: Consumer Banking Marketing

Reports to: AVP – CRM Strategy & Planning

Role Overview:

The CRM Manager – Everyday Banking will be responsible for planning and executing customer engagement campaigns for Everyday Banking products (e.g., current & savings accounts, deposits, payments). This role will leverage the Dynamics 365 Marketing platform to deliver targeted, data-driven, and personalized communications aimed at increasing product usage, engagement, and customer retention.

Key Responsibilities:

· Be a CRM champion - Develop and manage CRM campaigns for Everyday Banking customers, ensuring alignment with business objectives.

· Build powerful client journeys - Utilize Dynamics 365 Marketing to automate and optimize customer journeys across email, SMS, push, and in-app notifications.

· Leverage data and insights:

· Work closely with data teams to define customer segments and behavioural triggers for targeted campaigns.

· Monitor, analyse, and report on campaign performance, customer engagement, and conversion rates, using insights to drive improvements.

· Collaborate with product, digital, and analytics teams to ensure campaigns are data-driven and insight-led.

· Protect the business - Ensure all CRM activities comply with regulatory requirements, privacy laws, and internal governance policies.

Qualifications & Experience:

· 5+ years of experience in CRM, lifecycle marketing, or digital marketing, preferably within banking or financial services.

· Hands-on experience with Dynamics 365 Marketing (Customer Insights – Journeys) or other marketing automation platforms.

· Strong understanding of customer segmentation, journey mapping, and campaign execution.

· Experience in omni-channel marketing (email, SMS, push, in-app, web personalization).

· Evidence of working with Marketers and agencies to generate compelling copy and content and create engaging email, SMS and Push messages

· Ability to manage multiple campaigns simultaneously while meeting deadlines.

· Strong communication and stakeholder management skills. You can influence, innovate and execute with confidence

Nice to haves:

· Knowledge of Dynamics 365 Marketing (Customer Insights – Data) or similar platforms.

· Proficiency in data analysis and reporting, with experience using dashboards and analytics tools.