About the Role:

The ideal candidate will be responsible for driving brand strategy, executing marketing campaigns, and ensuring consistent brand positioning across all channels. This role offers an opportunity to shape and grow a leading brand within the FMCG sector.

Key Responsibilities:

• Develop and implement brand strategies aligned with business objectives.

• Plan and execute integrated marketing campaigns to build brand equity.

• Conduct market research and consumer insight analysis to identify growth opportunities.

• Manage product launches, brand communications, and promotional activities.

• Collaborate with cross-functional teams including Sales, Trade Marketing, and R&D to ensure brand consistency.

• Monitor brand performance metrics and adjust strategies to optimize ROI.

• Manage relationships with advertising agencies and media partners.

Experience:

• Minimum 3 years of relevant experience, preferably within the FMCG sector.

Core Competencies:

• Strong understanding of brand strategy and positioning.

• Proven ability to plan and execute marketing campaigns.

• Market research and consumer insight analysis.

• Excellent communication, presentation, and analytical skills.

• Creative mindset with a strategic approach to problem-solving.