About the Role:
The ideal candidate will be responsible for driving brand strategy, executing marketing campaigns, and ensuring consistent brand positioning across all channels. This role offers an opportunity to shape and grow a leading brand within the FMCG sector.
Key Responsibilities:
• Develop and implement brand strategies aligned with business objectives.
• Plan and execute integrated marketing campaigns to build brand equity.
• Conduct market research and consumer insight analysis to identify growth opportunities.
• Manage product launches, brand communications, and promotional activities.
• Collaborate with cross-functional teams including Sales, Trade Marketing, and R&D to ensure brand consistency.
• Monitor brand performance metrics and adjust strategies to optimize ROI.
• Manage relationships with advertising agencies and media partners.
Experience:
• Minimum 3 years of relevant experience, preferably within the FMCG sector.
Core Competencies:
• Strong understanding of brand strategy and positioning.
• Proven ability to plan and execute marketing campaigns.
• Market research and consumer insight analysis.
• Excellent communication, presentation, and analytical skills.
• Creative mindset with a strategic approach to problem-solving.