𝟯–𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 and a strong understanding of content, engagement, and analytics